Bituminous Insurance Companies
Release Date: May 24, 2010
On any given day, about 38 people who are not buckled up are killed in motor vehicle crashes, according to statistics from the National Highway Traffic Safety Administration (NHTSA). In 2008 alone, nearly 14,000 unbuckled passenger vehicle occupants lost their lives on U.S. roadways. Nearly half of them could have been saved if they had been belted.
NHTSA statistics show that those least likely to buckle up are teens; young adults; males; nighttime riders; motorists traveling on rural roads; and individuals traveling in pickup trucks.
While seat belt use is at a record high of 84 percent nationwide, 45 million Americans are still not buckling up when riding in motor vehicles. In an effort to increase belt use and save lives, U.S. Secretary of Transportation Ray LaHood today kicked off "Click It or Ticket," a national enforcement mobilization that encourages all motorists to wear their seat belts – day and night. Drivers caught not wearing their seat belt run the risk of being ticketed.
"Regular seat belt use is the single best way to protect yourself and your family in motor vehicle crashes," said NHTSA Administrator David Strickland. "Wearing your seat belt costs you nothing. But the cost for not wearing one certainly will. Don't risk your life, or getting a ticket. Please remember to buckle up day and night – every trip, every time."
The "Click It or Ticket" campaign is set to run from May 24 through June 6, 2010. The mobilization, expected to involve more than 10,000 police agencies, is supported by $8 million in national advertising funded through Congress and coordinated by the NHTSA. The ads, which will air in English and Spanish, generate awareness of the increased enforcement efforts and the increased chance of getting a ticket if you are not buckled up. Ads will be aired on television, radio, and online.
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The information contained in this publication was obtained from sources believed to be reliable. ISO Services Properties, Inc., its companies and employees make no guarantee of results and assume no liability in connection with either the information herein contained or the safety suggestions herein made. Moreover, it cannot be assumed that every acceptable safety procedure is contained herein or that abnormal or unusual circumstances may not warrant or require further or additional procedure.